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Translation Quick Facts

Thai Localization

In order to attract Thai customers and clients, you will have to familiarize yourself with the idea of Thai localization. Thai localization is the process of adapting the language, appearance, and functionality of a product or Web site for Thailand. Thai presents a variety of unique challenges to Thai localization professionals.

To ensure a positive reception of your software, Web site, and documentation, it is a good idea to work with an experienced localization company. Your localization service provider should employ native Thai teams of localization specialists who understand how to anticipate and solve the myriad of potential Thai localization issues.

Some examples of localization issues:

Thai Localization: Web site Issues Thai Localization Requirements
Color scheme Inoffensive colors for example
Date, time, currency formats Change to standard Thai formats
E-commerce payments Enable various payment methods such as bank transfers
Thai Localization: Software Issues Thai Localization Requirements
Time-to-market Translation memory tools help speed translation
High user expectations Testers should be Thai speakers
Thai Localization: Documentation Issues Thai Localization Requirements
Text length Accommodate possible text expansion/contraction
Printing Thai fonts Embed fonts in PDF file for printer


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