Download Branding and Product Design: An Integrated Perspective by Monika Hestad PDF

By Monika Hestad

Why do profitable manufacturers seem to be extra artistic and actual than much less profitable ones?

Despite the robust hyperlink among recognized manufacturers and the goods offered less than their identify, there's nonetheless a spot in figuring out the connection among product layout and brand-building - Monika Hestad plugs that gap.
Branding and Product layout discusses key questions about the hyperlink among product and model and approximately layout strategies and innovation. It examines those questions about either macro and micro degrees and offers the reader with instruments to assist comprehend the position of goods in development a model, and the way to deliver the emblem and the product layout strategy jointly. those are in keeping with the author's learn into branding and product layout, her years of training those issues, and her personal commercial perform. Qualitative interviews offering an 'insider' point of view on significant manufacturers deliver summary options to life.

The booklet comprises case reviews from recognized and up-and-coming manufacturers and may turn out necessary to layout practitioners, dealers, managers and different pros operating with reference to designers. it's going to additionally profit these instructing and learning, relatively in the event that they are fascinated with the hot larger schooling programmes the place company colleges and layout colleges are co-operating to mirror the intersection among layout and branding.

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